Made by P&G in Japan

ARIEL is Japan's No 1 Selling Laundry Detergent Brand during 2012-2016 (based on SRI data by INTAGE Inc)

Ultra Concentrated & Powerful Gel Type Detergent, Not plain laundry liquid 

With P&G's newest built-in stain remover, Ariel Science Plus Gel Type Laundry Detergent  removes over 100 stains in one wash. Its advanced 50x stronger anti-bacterial formula removes and inhibits bacteria growth from wash to wear. Not only can it remove unpleasant musty odour from the clothes, it also eliminates the occurrence of sweat odour when you perspire.

• Built in fabric softner;
• Built in stain remover;
• Superb 50x More Powerful Anti-Bacterial formula;
• Suitable for both front loader and top loader;
• Smart bottle indicator showing liquid level;
• Smart bottle lid with dosage marking; 

How to tell if it is generic liquid detergent or premium gel type detergent?

Normally gel type detergent container are marked with the total gel weight, not with its volume. For example, this item packaging is marked 910grams, not 910ml.

*The real product packaging may be different from the image.